Apr 02 2014

New Crabbie’s Fruits launch

It’s that time of year again! The days are getting longer, the nights shorter and there’s the smell of fresh cut grass in the air. The Great British Summer is just around the corner and to mark this epic change in the seasons, Crabbie’s, the team who brought you the UK’s number one Alcoholic Ginger Beer, are launching a brand new range of fruity alcoholic drinks.

Crabbies fruits

Perfect for a picnic, festival or enjoying with friends, the exciting new Crabbie’s Fruits range features three tantalising variants, incorporating a blend of natural fruit juices with the added heritage of the Crabbie’s brand. The new variants, Zesty Lemon, Black Cherry and Raspberry & Rhubarb, are set to offer something completely different for fans of the Crabbie’s brand and newcomers alike and are a great refreshing alternative to other alcoholic drinks.
Available in 330ml, the new Crabbie’s Fruits will be available in Sainsbury’s stores from March nationwide from June 2014 onwards.
Claire Kelly, Senior Brand Manager at Halewood International, said “As a result of extensive consumer research and tasting, we are delighted to launch Crabbie’s Fruits, our new bold fruity flavour combos. By launching a fruit based alcoholic drink, we are offering a completely new taste to the market and we are confident the new fruits range will offer something different for the Crabbie’s customer.”
Crabbie’s Fruits is made using no artificial colours or flavourings. This, along with all the care that goes into the Crabbie’s range, brings a great tasting alcoholic fruit drinks that highlights quality and maintains Crabbie’s values.