A LIGHTER SHADE OF GINGER FROM CRABBIE’S
We have announced a new addition to the Halewood portfolio, Crabbie’s Light Alcoholic Ginger Beer, which comes hot on the heels of Crabbie’s broadcast sponsorship of Channel 4’s TFI Friday.
Crabbie’s Light Ginger Beer contains half the ginger of Crabbie’s Original Alcoholic Ginger Beer, providing a more versatile liquid either consumed chilled, straight from the bottle with a wedge of lime, or as a mixer substitute when paired with Whisky, Rum, Gin or Vodka .
The product is targeted at the 25-35 male and female demographic; those who are looking for something new, but are not willing to compromise on quality or be lured by imitation brands. Crabbie’s Light’s versatility as a cocktail base will expand the consumer’s drinking experiences and the ‘lighter’ taste also allows for greater food matching possibilities.
Unlike other alcoholic ginger beers on the market, Crabbie’s Light is steeped for six weeks meaning you get a genuine ginger beer rather than a flavoured liquid, providing a much more rounded drink and an ideal mixer.
Richard Clark, of Halewood International, comments, “Crabbie’s Light Ginger Beer aims to bring an innovative new product to market, offering a more refreshing Ginger Beer, with 50% less Ginger than Crabbie’s Original, that not only provides a drink that creates a broader drinking occasion, but also complements the tastes of different spirits.
Fermented for six weeks, with an ABV of 2.8%, Crabbie’s Light will be available in 330ml and 500ml bottles.
Or head over to the Crabbie’s Finder to buy in-store!